Attorney Advisors since 2004
Integrated Consulting Solutions for Law Firms
Expert Strategies for Thriving in Today’s Competitive Legal Landscape
For law firms, navigating uncharted waters such as succession planning, mergers and acquisitions, reworking compensation strategies, or redefining your approach to business, requires more than good intentions.
Having the correct tools to find your way to a successful outcome can make all the difference, and partnering with the right experts ensures you’re equipped for the journey ahead.
Gideon and Sarah understand these challenges firsthand, having spent years as practicing lawyers before transitioning into consulting. Their industry experience and insider perspective allow them to provide practical, actionable guidance to law firms.
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Strategic Consulting
You know where you want to be, but not how to get there. However, you don’t need to start this journey alone.
Whether you’re aiming to streamline your operations, increase profitability, grow your professional network, or attract your ideal clients, we’re here to provide the guidance you need to reach your goals with confidence.
Learn MoreCompensation Consulting
Compensation is one of the main concerns for a law firm.
We understand that creating the right compensation strategy can be a bit of a puzzle, so if you’re looking to attract new talent, retain the best people, or calibrate your financial plans, we can work together to align every moving piece with your goals.
Learn More“As a professional speaker and business communications executive, I’ve seen firsthand how Gideon Grunfeld has successfully coached attorneys and others from a wide variety of backgrounds.”

– Liz de Clifford
Succession Planning
Asking what comes “after” you wind down from work is the wrong question. Is that even what you want?
Rather, having a clear vision of the future, and everybody’s role in it, is what ensures an enduring legacy. Time is of the essence, so getting that conversation going today is critical. Don’t wait.
Learn MoreFee Setting
Increasing your revenue by increasing your fees sounds like obvious advice, but for lawyers at small or boutique firms charging by the hour, this decision is more challenging than initially appears.
Our webinars are designed to overcome these barriers and help you find your true value, bringing your revenue to the place you want.
Learn MoreOur Team

Gideon Grunfeld
A prolific writer and speaker, Gideon has published several works on legal practice management and has spoken to thousands of lawyers nationwide on topics such as legal fees and networking.
He is also a former President of the Greater Los Angeles Chapter of the National Speakers Association and served on the Board of the Counsel for Justice.
Before becoming an advisor to law firms, Gideon built his career as a practicing attorney, allowing him to bridge the gap between theory and practical, actionable solutions.

Sarah Braun: Esq, MBA
Part of RFL since 2015, her experience includes advising a partner at an AM Law 200 firm considering a career change, assisting a litigation attorney in making a lateral move, and guiding a lawyer transitioning from a regional firm to a non-equity status at an AM Law 200 firm.
As an active bar member herself, she’s leveraged that firsthand knowledge to help attorneys navigate these pivotal moments in the most effective and successful way.
Candice Fairchild
With over 15 years of administrative experience, Candice joined Rainmaking For Lawyers in 2020 as a project manager, directly interfacing with clients and conducting research on issues such as compensation models, fee setting, and onboarding.
Amy Vivona
Amy has been the operational backbone of RFL’s growth, collaborating closely with Gideon for over 15 years to streamline every facet of the business. From refining hiring processes to managing all IT infrastructure, including the website, email, and MS365 applications, she is a trusted evaluator of tools and workflows, routinely vetting software solutions for both the firm and its clients.
Sergio Martínez
With a background in Hispanic Literature, Sergio has specialized in Marketing, Copywriting, and Content Development since 2017, joining Rainmaking For Lawyers in 2024. Having previous experience with California-based law firms, his expertise lies in distilling complex topics into interesting and easy to read content.
Get In Touch with RFL Today
Ready to elevate your practice? Want to learn more about how we can help you? Contact us today to learn more
(310) 734-6073
9465 Wilshire Blvd. Suite 300
Beverly Hills, CA 90212
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