Driving Growth and Strategic Solutions
Based in Beverly Hills, Rainmaking For Lawyers advises on a wide array of practice-management-related issues, including coaching partners and of counsel to grow their personal books of business and collaborating with managing partners and executive committees to address institutional issues such as effective partner compensation, strategic planning, and succession planning.
For over fifteen years, Rainmaking For Lawyers has advised individual attorneys and law firm leaders on how to reach their business and financial goals in the context of what they want out of their lives. As former lawyers, management, business development, and IT professionals, we understand how the legal industry has changed, and we use that knowledge to help our clients navigate business development, marketing, and human resources decisions toward gaining more control over their practices.
Learn MoreHow We Work
From a free initial consultation, we develop a proposal of strategies for achieving the goals our prospective client has identified. We identify top priorities and draft a plan for implementing each step based on data of the client’s past revenues and referral sources and where that client is looking to go.
Depending on the needs of each client, we offer varying service models that include individual coaching on an hourly basis, strategic planning and group coaching on a flat fee, and several hybrid options designed to efficiently meet the aims of the consulting arrangement.
Meet The Team
Gideon Grunfeld
A prolific writer and speaker, Gideon has published several works on legal practice management and has spoken to thousands of lawyers nationwide on topics such as legal fees and networking.
He is also a former President of the Greater Los Angeles Chapter of the National Speakers Association and served on the Board of the Counsel for Justice.
Before becoming an advisor to law firms, Gideon built his career as a practicing attorney, allowing him to bridge the gap between theory and practical, actionable solutions.
Sarah Braun: Esq, MBA
Part of RFL since 2015, her experience includes advising a partner at an AM Law 200 firm considering a career change, assisting a litigation attorney in making a lateral move, and guiding a lawyer transitioning from a regional firm to a non-equity status at an AM Law 200 firm.
As an active bar member herself, she’s leveraged that firsthand knowledge to help attorneys navigate these pivotal moments in the most effective and successful way.
Candice Fairchild
With over 15 years of administrative experience, Candice joined Rainmaking For Lawyers in 2020 as a project manager, directly interfacing with clients and conducting research on issues such as compensation models, fee setting, and onboarding.
Amy Vivona
Amy has been the operational backbone of RFL’s growth, collaborating closely with Gideon for over 15 years to streamline every facet of the business. From refining hiring processes to managing all IT infrastructure, including the website, email, and MS365 applications, she is a trusted evaluator of tools and workflows, routinely vetting software solutions for both the firm and its clients.
Sergio Martínez
With a background in Hispanic Literature, Sergio has specialized in Marketing, Copywriting, and Content Development since 2017, joining Rainmaking For Lawyers in 2024. Having previous experience with California-based law firms, his expertise lies in distilling complex topics into interesting and easy to read content.