Strategic Consulting for Law Firms
The difference between a thriving and struggling law firm has never been greater. It is not remotely enough anymore to be a good lawyer. Attracting better clients and doing better work is a direct function of where you position yourself in the marketplace.
Rainmaking For Lawyers is a law firm consulting practice based in Beverly Hills, which has advised law firm owners, managing partners, and leaders on issues ranging from effective partner compensation, strategic planning, to succession planning for over 20 years.
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Rainmaking for Lawyers Has Advised Law Firm Leaders for Over 20 Years
Firms that take a strategic approach to identifying the kinds of clients they want to serve, and then aligning their marketing, sales, hiring, operations, and culture to retain talent and serve these clients accordingly, are the most successful. For more than 20 years, we have advised law firm leaders and those launching new firms to grow their practices, attract their best clients, and be more successful without billing more hours.
Our work with law firms across 25+ practice areas consistently shows messaging sits at the heart of most issues. And crafting an impactful message begins with two fundamentals: first, defining your ideal clients, and second, identifying the specific problems you’re positioned to solve for them. Only then can you effectively determine how to deliver your message.
The Three-Legged Stool Methodology That Drives Law Firm Growth
As law firms grow larger and the market for legal services becomes increasingly competitive, traditional business development coaching alone is no longer sufficient for firms to thrive. You need an integrated approach to attract more of your desired clients and boost the profitability of your practice.
To solve this comprehensively, we created our “Three-Legged Stool” methodology. While competitors address symptoms in isolation, we provide law firm leaders with three fully integrated services:
- Leg 1: Consulting. Working directly with managing partners, executive committees, and practice group leaders, we identify and execute your firm’s most critical priorities, creating strategic solutions from the ground up.
- Leg 2: Coaching. We equip individual attorneys to grow their practices through targeted guidance in content creation, professional networking, and business development, maximizing each lawyer’s unique strengths while aligning with firm objectives.
- Leg 3: Speeches and presentations. Our tailored presentation series addresses firm-wide challenges at scale. When combined with leadership consulting, these programs cultivate an entrepreneurial culture while instilling core business development skills across your organization.
How Law Firm Consulting Builds Revenue and Develops the Next Generation of Leaders
As a former California-licensed attorney who has spent more than 20 years coaching lawyers across 25+ practice areas, Gideon Grunfeld knows from direct experience that strategic business development coaching separates the firms that grow from those that don’t.
This is how established rainmakers elevate their practice to the next level and how firms develop their next generation of leaders.
Rainmaking For Lawyers has seen client revenues double in long-term consulting partnerships, especially when firms commit to implementing all three legs of our system. We’re deeply committed to advancing both the financial independence and professional standing of every lawyer we work with.
Our Solution
To get started, simply complete the form on this page or call us directly at 310-734-6073.
We’ll promptly schedule a complimentary Zoom consultation or phone call to review your firm’s specific needs. The name Rainmaking for Lawyers wasn’t chosen by accident.
Get StartedCommon Questions About Law Firm Consulting
Law firm consulting provides specialized business advice to help law firms improve their operations, strategy, and performance. Unlike traditional legal services that focus on advising clients on legal matters, it focuses on the business of running a law firm itself. Our consultants work with managing partners and firm leadership to optimize everything from internal processes to strategic growth planning.
Modern law firm consulting also encompasses more than strategy and growth, it integrates legal operations frameworks and knowledge management systems that capture institutional expertise. This ensures consistency across client matters, drives efficiency, and helps firms scale without losing quality.
We help firms tackle a wide range of operational issues including succession planning, compensation consulting for partners and collaborators, fee setting strategy, both group and individual coaching, as well as more systemic, day-to-day operations. Many firms struggle with managing business risks that could impact their practice, so our consulting approach identifies operational pain points and creates systematic solutions to address them.
We can help firms evaluate the benefits and select alternate legal service providers and Legal Management Service Organization’s (Legal MSO’s) with whom they can collaborate.
We specialize in boutique and small to medium-sized law firms, giving our full attention to their unique culture, partner dynamics, and growth goals, not one-size-fits-all solutions.
Absolutely. We work with firms to create positive work environments that attract and retain top talent. This includes developing fair compensation structures, improving team performance through better communication and collaboration systems, and building a culture that supports both individual attorney growth and firm-wide objectives. We also help with succession planning and developing leadership pipelines within the firm.
Our work often includes developing knowledge-sharing systems that make expertise accessible across teams. This reduces silos, improves collaboration, and supports a culture of mentorship and continuous learning.
First, we come up with a plan of priorities based on what the client wants to accomplish. A typical initial engagement lasts four to six months. The centerpiece is a meeting every 10 to 14 days. At each meeting, we assess, share tasks and homework, and keep track of progress.
What the client does versus what Rainmaking For Lawyers does depends on the agreement. Sometimes our role is quite hands-on: for example, if we’re advising on a speech or sponsorship, we identify opportunities, make recommendations, apply on the client’s behalf, draft marketing materials, and even do speech coaching. Other times, clients have internal marketing teams, so we focus more on strategy and editing while they do the initial writing. Every engagement has a negotiated scope of work.
We help firms build stronger, more collaborative teams through systematic approaches to improve communication, trust, and overall team dynamics. Our consulting services include conflict resolution strategies to address workplace disputes constructively, performance management systems that set clear goals and provide regular feedback, and team building initiatives that enhance collaboration across practice areas. We also provide specialized support for modern workplace challenges, including remote work management strategies and digital collaboration skills training to help firms maintain productivity and connection in distributed work environments.
We also provide specialized support for modern workplace challenges, including remote work management strategies.
Our Three-Legged Stool methodology addresses the complete spectrum of law firm needs rather than treating symptoms in isolation. While we excel in strategic business development and growth consulting, we also provide comprehensive operational support covering financial systems, technology implementation, risk management, organizational development, and leadership training. We incorporate change management frameworks to help firms navigate transitions smoothly and succession planning processes to ensure long-term leadership continuity.
This integrated approach ensures that strategic initiatives are supported by strong operational foundations and effective leadership at all levels, creating sustainable long-term growth rather than short-term fixes.
Gideon Grunfeld and Sarah Braun are both former lawyers who know firsthand the challenges attorneys face on the business side. That, combined with our decades of experience in coaching, makes Rainmaking for Lawyers uniquely equipped to deliver practical, actionable strategies that make a difference right away.