Our Team
Gideon Grunfeld
A prolific writer and speaker, Gideon has published several works on legal practice management and has spoken to thousands of lawyers nationwide on topics such as legal fees and networking.
He is also a former President of the Greater Los Angeles Chapter of the National Speakers Association and served on the Board of the Counsel for Justice.
Before becoming an advisor to law firms, Gideon built his career as a practicing attorney, allowing him to bridge the gap between theory and practical, actionable solutions.
Sarah Braun: Esq, MBA
Part of RFL since 2015, her experience includes advising a partner at an AM Law 200 firm considering a career change, assisting a litigation attorney in making a lateral move, and guiding a lawyer transitioning from a regional firm to a non-equity status at an AM Law 200 firm.
As an active bar member herself, she’s leveraged that firsthand knowledge to help attorneys navigate these pivotal moments in the most effective and successful way.
Candice Fairchild
With over 15 years of administrative experience, Candice joined Rainmaking For Lawyers in 2020 as a project manager, directly interfacing with clients and conducting research on issues such as compensation models, fee setting, and onboarding.
Amy Vivona
Amy has been the operational backbone of RFL’s growth, collaborating closely with Gideon for over 15 years to streamline every facet of the business. From refining hiring processes to managing all IT infrastructure, including the website, email, and MS365 applications, she is a trusted evaluator of tools and workflows, routinely vetting software solutions for both the firm and its clients.
Sergio Martínez
With a background in Hispanic Literature, Sergio has specialized in Marketing, Copywriting, and Content Development since 2017, joining Rainmaking For Lawyers in 2024. Having previous experience with California-based law firms, his expertise lies in distilling complex topics into interesting and easy to read content.