Entries by Gideon Grunfeld

What Managing Partners Should Learn From McDonald’s

Ray Kroc was the founder of McDonald’s Corporation.  He wasn’t, however, the originator of the system of making burgers quickly and uniformly.  That credit goes to the McDonald Brothers of San Bernardino, California, who launched their hamburger stand in 1940. The brothers believed in operational systems.  They figured out how to make one hamburger to […]

Five Overlooked Numbers in Law Firm Marketing

Many law firms overlook a free source of critical marketing data.  Law firms and other service providers benefit from understanding their clients and referral sources as well as they can.  And yet, in my experience as a business consultant to lawyers and law firms, very few firms take advantage of the wealth of demographic information […]

Three Time Management Tips For Lawyers

As a business coach to lawyers and law firms, I hear lots of explanations why someone didn’t get as much as done as they had planned.  The most common reason is some variation of “I didn’t have enough time.”  Time management is a recurring problem for law firm attorneys, but most attorneys receive little or […]

Five Signs That A Lawyer Is A Networking Martyr

Effective networking requires being helpful to others, but some lawyers go too far.  They are so generous and are so committed to helping others that they don’t take steps that would help them attract more clients for themselves. Here are five real-life examples of that suggest that a lawyer crossed the line from generosity to […]

The Coming Scandal in Litigation Funding

The rise of litigation funding is by now well-documented.  Hedge funds and a wide variety of other financial players see litigation finance as way to generate returns for their investors that are uncorrelated to their other holdings, such as stocks, bonds, and commodities.  For clients in divorce, business litigation, and class actions, litigation funding can […]

How to Disclose the Existence of a Malpractice Law Suit to A Potential Lateral Partner

With the rapid increase in the number of law firms that are considering adding lateral partners, many aspects of the negotiating process between firms and laterals have become routine.  Most notably, almost every large firm sends out a Lateral Partner Questionnaire or LPQ.  The LPQ helps firms assess how attractive a potential lateral partner might […]

The Benefits of Marketing to Middle-Market Companies

Law firms could learn a thing or two from commercial banks about marketing to middle-market companies.  First and foremost, banks know what the middle market is and have a fairly consistent way of defining it.  Specifically, commercial bankers define the middle market as companies that have annual revenues in a given range.  That range differs […]