Entries by Gideon Grunfeld

Why Law Firms Can Afford to Hire More Than They Do

Law firm leaders tend to assume that they can’t afford to hire a new lawyer or staff member. In my experience as a consultant to law firms, I’ve learned that you can’t take the phrase “can’t afford” literally. “Can’t afford’ doesn’t mean the same thing as “too expensive.” Here are three recent examples that illustrate […]

Law Firms Should Study Why Good Clients Leave

Many service-oriented businesses, including law firms, thrive when they have a steady stream of repeat business. Given that it is generally much more expensive and time consuming to attract a new client than to keep an existing one, it is critical to understand what causes a long-term client to leave for a competitor. In my […]

5 Tips For Reaching Your Goals In The New Year

Too many people fall victim to the fallacy that New Year’s resolutions work. They don’t–and for a very good reason. Many of the most important goals that people want to accomplish require regular attention. Whether you want to lose weight, improve a personal relationship, or grow your book of business, you can’t get there by […]

Three Marketing Lessons Law Firms Should Learn From the Presidential Election

The content between Hilary Clinton and Donald Trump wasn’t exactly inspiring.  It did, however, demonstrate three truths about communicating a message that is particularly applicable to law firms that want to grow. 1.  A Memorable Brand Goes A Very Long Way:  However you feel about Donald Trump as a candidate or as the incoming President, […]

The Truth About Compensation For Law Firm Associates

Many law firms mismanage how they compensate associates.  Consider the following real-life examples: A law firm that represents consumers in litigation has to scramble because a key associate gives notice and the firm ends up increasing the associate’s pay by more than 30 percent to keep her. Some associates at a corporate transactional firm are […]

To Grow Your Law Firm, Hire A Professional Administrator

Law firms chronically under invest in training and developing their people.  One manifestation of this is the curious persistence of the part-time, combo secretary/paralegal/office manager role in many firms with more than five attorneys. For a variety of reasons, too many law firm managing partners and executive committees are reluctant to hire professional, full-time office […]